Advanced GeoDNS services optimize DNS routing using GeoIP databases and eDNS Client Subnet for improved accuracy. GeoProximity directs users to the nearest resource, while IP filters enable custom logic for performance or regulatory needs. Integrating real-time monitoring ensures adaptive, traffic-aware routing for faster, more reliable content delivery. GeoDNS looks at where a query comes from and returns a response that was predefined for that location. Like a GPS, GeoDNS decides the best route to get from point A to point B, depending on where point A is located.
Discover more about advanced GeoDNS services, one of the key features of UltraDNS.
To read about all features in UltraDNS, check out UltraDNS: Proven DNS Features That Keep Your Online Presence Secure and Efficient.
What is DNS?
Modern applications and websites depend on networks made up of multiple web and application servers. This creates redundancy for critical resources and improves load times since resources are closer to end-users. That means, metaphorically, there are now multiple phone numbers for an FQDN –thus breaking the phonebook analogy. Instead of a phonebook, we think that the DNS is more like the Yellow Pages since there can be multiple locations (or servers) for a business. Say we want to find the address for our favorite pet store, Onyx’s Pet Supply. We would look it up in the Yellow Pages. The Yellow Pages acts like a nameserver and associates a business with an address – or multiple addresses. In this case, Onyx’s Pet Supply is a retail chain, so we will see multiple addresses. But now we are stuck with a choice, which location do we go to? Do we go to the closest one? How do we know if it’s closer? Do we go to the one that will take the least amount of travel time? How do we measure that? We need some kind of logic that sits in front of these addresses that can help us decide which one is “best” for us. We call this logic GeoDNS.
DNS Network Issues
By this point, you have an idea of how Anycast networks operate and how nameservers can infer where querying clients are located. Unfortunately, this kind of primitive GeoDNS doesn’t scale to the modern complexities of the Internet. Let’s continue our operator analogy. Basically, what we have is a list of pet stores that we can pick from randomly and attempt to visit. This might be all you need if you live in a small town, but as we scale up in size and population, things get more complex. The list of stores become far too general for the scope of queries we are trying to resolve. Someone making the same request from the other side of town is going to get the same list you got. This poses a few problems: the list of pet stores doesn’t account for how close each store is to our current location; we also don’t know if any of these stores are open or if there’s a road closure along the way. These same obstacles arose as the Internet became more complex. Regional responses assume that everyone in a large area should be directed to the same server. Let’s look at a quick example.
What is GeoDNS?
GeoDNS, in its most primitive form, is like calling 411 and asking the operator where the closest Onyx’s Pet Store is. The first thing the operator will do is ask you where you are located. Or they might be able to see your area code and assume that you are calling from Washington, DC. Or maybe all 411 calls are directed to the closest operator, which is likely in your immediate region. Regardless of how it is obtained, your location is the first thing the operator will need. Once your location is established, the operator will respond with a list of all of the locations of Onyx’s Pet Stores in the Washington, DC, area.
GeoDNS uses something akin to this… When a user makes a query for a domain that is using GeoDNS services, the authoritative provider will first look at where the user is located. How is that possible? Anycast.DNS services are built on globally distributed networks of name servers. These networks use Anycast technology to make sure that all queries are answered by name servers in the querying client’s region. Since we know which name server is being queried, we can infer what region the user is located in. Then, the name server will answer the query with a record that has been preconfigured for that region.
How Does GeoDNS Work?
Our basic GeoDNS service, the Global Traffic Director splits up the globe into five regions, one of which is North America East. Each region has its own dedicated nameserver sets, which host region-specific responses for each record.
Anytime a user in NAEast makes a query, they will be answered by a nameserver in NAEast with a record that was created specifically for NAEast. Simple enough.
Now think of North America East. That’s everything from the Mississippi to the Atlantic Ocean. From Miami to the tip of Maine. That’s hundreds of thousands of miles and millions of people that you’ve lumped into one group. It’s very unlikely that the response you chose for NAEast will actually deliver the best experience for all of your users. Instead, let’s use this kind of GeoDNS service as a fallback. If we can’t detect their actual location (using more advanced GeoDNS), then we will rely on a regional response.
Advanced GeoDNS Services Explained
GeoIP Services
In the early 2010s, someone figured out that you can map IP addresses to countries and cities. DNS providers, like UltraDNS, started using databases with these mappings to infer where queries come from. A few DNS services use these mappings; they are called “GeoIP services.” While GeoIP is exceedingly more accurate than its predecessor, it does have a few fallbacks: The location to IP mapping actually occurs when an IP block is delegated. Network operators regularly move IPs to different locations or networks around the world. When these moves happen, the GeoIP data for those IP’s are inaccurate until they are updated. To overcome this, we recommend that you use both GeoIP and regional traffic routing services (like GTD) simultaneously, to correct for outdated IP to location mappings.
GPS for Your DNS – Geolocation
Let’s go back to our navigation analogy. We left off with Basic GeoDNS, which acted like an operator. Advanced GeoDNS takes us decades into the future, giving us something like a basic GPS device. This GPS is able to detect our exact location, down to what city we are in and based on that data, it can return a list of local pet stores. Okay, that’s great, but how do I know which store is closest to me?
At this level of granularity, we need to understand where our user data is coming from. So far, the closest we’ve gotten is mapping IP data to a location. But the IPs we are using aren’t the IP addresses of user devices. They’re actually the IP addresses of resolving nameservers. These nameservers are usually ISP’s (Internet Service Providers) or the company you purchase your Internet services from. The only way to get a more granular resolution is to use something called the eDNS client subnet.
eDNS Client Subnet
Resolving nameservers have the capability to pass information about users using eDNS client subnet. The subnet is a short suffix that is appended to the end of an IP address, indicating a user’s location that indicates where a user is located. As of February 1st 2019, otherwise known as, all resolvers are required to be eDNS compliant and pass eDNS client subnets to the next resolver. eDNS gives authoritative DNS providers clarity into where users are located, revealing the last mile between resolvers and users’ actual locations. Your DNS provider can use this information to make more accurate traffic routing decisions.
GeoProximity – IP Filters
Now we get to dig into the exciting stuff… GeoIP services like GeoProximity and Geo IP Filters! GeoProximity uses eDNS subnet information to route users to the closest resource in your network. Say you have a network of web servers, each hosting a copy of your website like a basic CDN service. Each time you get a new query, the GeoIP engine will figure out where the query is coming from and based on the location of the subnet it will return the IP address for the closest web server.
GeoDNS + Network Monitoring
By this point, we’ve figured out how to leverage GeoDNS to accurately target our users and deliver location-specific responses. But none of what we’ve learned comes close to tackling the volatility of the Internet. For that, we need network monitoring. Monitoring services use vast networks of nodes that constantly ping your resources to determine whether they are up or down. They can also detect how long it takes to reach a resource (response time) and the number of hops between a user and the resource. You can inject this data into your DNS configurations for truly intelligent query routing that can react to changing network conditions. Think of DNS monitoring like radio traffic updates. Every few minutes, a radio announcer will cut in with an update on current traffic conditions. You can use this information to alter your route and avoid road closures and heavy traffic. With a traditional GPS device, you have no concept of traffic conditions, and if you live in a congested area like DC, then you’re no better off than you were with a paper map.
IP Filters – Custom Logic
Even with all the capabilities of GeoProximity, there are still outliers it can’t account for. In that case, you need to be able to create custom routing rules that look for these anomalies and answer them with a unique response. We call these rules “IP Filters”. These filters sit in front of your configurations and look for users that meet their requirements such as region, country, city, ISP, or IP address.
IP Filters are great for those edge cases where traditional rules actually hurt performance, and you need to create an override. You can also use them to prevent certain localities from accessing your resources, like for copyright reasons or trade laws.
Synthetic Monitoring
But how accurate is this information? If you are only getting updates every few minutes, is it still relevant by the time you hear it? Also, where are these traffic metrics coming from? Let’s step out of the metaphor for a moment and look at how network monitoring data is collected. Network monitoring metrics are considered synthetic because the data is gathered from nodes that are located in data centers. These synthetic metrics are used to generalize user experiences in different locales. It’s like using traffic cameras and helicopters to evaluate current traffic conditions. The only traffic that is monitored is on major highways and junctions. This might work for you if you only use major roads, but the majority of traffic happens elsewhere and could make or break your commute.
Real User Monitoring
Yes, that’s actually what it’s called, but we called it RUM for short. RUM captures the entire journey from your users’ browsers and your resources. That means every hop, every ISP your users rely on. All of this data is combined to paint an accurate picture of the current state of the Internet. If you think of RUM in terms of navigation, it’s just like using a crowd-sourced navigation app like Waze. Waze captures the navigation experiences of all of its users and uses that data to show current traffic conditions like congestion, road closures, and accidents. It will even automatically update your route to bypass issues as they happen. DNS providers like UltraDNS have something like Waze for updating your DNS configurations. We call it Traffic Steering. It uses RUM data to determine which upstream providers are the fastest for each network. Then, automatically update your routing configurations using GeoDNS rules to avoid network congestion and outages.
How Vercara UltraDNS Can Help
Vercara’s UltraDNS includes Directional DNS, a cutting-edge solution that directs your website visitors to the nearest and most optimal server based on their geographic location or IP address. By intelligently routing traffic at the DNS level, this feature leverages over 3,500 distinct geographic targets, enabling granular control over how and where content is delivered. This means faster load times, improved site performance, and a superior end-user experience—no matter where your users are located. With full integration into UltraDNS Traffic Management offerings, DNSSEC-protected routing, and extensive REST API support, Directional DNS not only enhances reliability and functionality but also adapts dynamically with continuous updates from UltraGeopoint. Our 24/7/365 monitoring and support ensure that your mission-critical Internet applications and websites remain resilient and responsive, providing unlimited ways to shape your traffic through precise geolocation targeting.
